Have you realised how difficult it is to understand what marketing is and what it includes? I think that unless you're exposed to it on a daily basis, it is almost impossible to envision.

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So, I tried to look around for a great way of picturing marketing and well, I didn't find anything really useful. At best, it made me more confused.

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So, today I offer you the marketing map!

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It is a guiding map that incorporates the key elements that you, as a business owner, marketer or else, will at some point, have to consider to launch your products or services and manage your campaigns.

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It is a non-exhaustive list, so yes, you can go further in details but the main idea is to give you, a sense of what marketing looks like from an operations perspective.

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How to read this (easier than it looks):

• Start from the bottom left

• Follow the route around the triangle from left to right

• This is an interactive map, click on the elements to deep dive into each theme