ASMF
Charity organisation
Website Design, Social Media Strategy, Content Creation, Traffic Optimisation
Paris, France
2023
This project demonstrates how strategic digital positioning drives real-world outcomes. By aligning the association's digital presence with their actual professional capability, we removed the psychological barriers preventing discovery and conversion. The 500% traffic increase wasn't just about visibility, it represented a fundamental shift in how potential members perceived the organisation's credibility and value.
Summary
Association handisport de Paris needed to bridge the gap between their professional operations and amateur digital presence. We executed a complete digital transformation, from branding to website to multi-channel content strategy, repositioning them as a credible, modern charity organisation. The result: 500% increase in website traffic and significant growth in online membership requests.
Challenge
The charity faced a credibility gap: they operated as a professional, structured association but their digital presence told a different story. An outdated, non-functional website undermined trust and prevented potential members from understanding the quality and organisation behind their programs.
The psychological barrier at play: people assess organizational legitimacy within seconds of landing on a website. A superficial digital presence signals amateur operation regardless of actual capability.
Solutions
Rather than a surface-level redesign, we repositioned the entire digital ecosystem to match the organisation's true professional structure.
The strategic rebrand focused on signaling credibility through a complete website rebuild that prioritised user experience and trust signals. We developed a new brand identity reflecting organisational maturity and built digital infrastructure that supports the entire member journey from discovery to registration.
We created a multi-channel content ecosystem with strategy spanning website, blog, and social media. This included launching their Instagram, Facebook, and LinkedIn presence from scratch, with content positioned to showcase program quality and community impact.
Finally, we removed friction from the membership process by implementing a streamlined online subscription system that simplified registration and created a clear pathway from interest to membership.
Measurable Results
- 500% increase in website traffic (over 1 year)
- Significant growth in online membership requests
- Established multi-channel social media presence from scratch
- Transformed digital perception from "small club" to credible organisation
