Tradersouth
E-Commerce, B2B Wholesale
Brand Growth Roadmap, Amazon Conversion Strategy, Google Ads Campaigns, Website Design, Shopify
London, UK
2020
Tradersouth, a UK-based coffee import company sourcing beans from Latin America, had product but no commercial engine. We built a complete brand ecosystem from the ground up, from market research and positioning to multi-channel sales infrastructure. The result: a diversified revenue model spanning D2C and B2B, with expansion into a second wholesale brand serving professional industries.
Summary
This project demonstrates the difference between having a product and having a business. By building systematic commercial infrastructure rather than running isolated marketing campaigns, we created a scalable growth engine. The expansion into B2B wholesale wasn't luck, it was the logical outcome of establishing proper market research practices, brand positioning, and channel diversification. Tradersouth moved from import operation with a website to a multi-brand, multi-channel business with clear growth trajectory.
Challenge
The company had established supply chains and quality product but lacked the commercial infrastructure to scale. With only a basic website and no clear market positioning, they couldn't reach buyers effectively or build sustainable revenue channels. The question wasn't about the coffee, it was about who to sell it to and how to reach them systematically.
Solutions
We started with fundamentals: market research to identify target customer segments and understand how they discover and purchase coffee. This informed everything that followed.
From there, we built a complete brand ecosystem. This meant developing positioning that resonated with identified audiences, creating a proper e-commerce website that could actually convert visitors, and establishing the visual and messaging framework that would carry across all channels.
With brand foundation established, we diversified sales channels strategically. We launched on Amazon and eBay alongside the direct website, testing which platforms delivered the best customer acquisition costs and lifetime value. As data accumulated, we expanded the product range based on what the market actually wanted.
The success of the D2C operation created opportunity for a second revenue stream. We launched a dedicated B2B wholesale brand targeting professional industries with peanuts and oils, leveraging existing import infrastructure whilst serving an entirely different market segment.
Measurable Results
- Built multi-channel sales infrastructure (website, Amazon, eBay)
- Expanded from single product to diversified product range
- Launched second B2B wholesale brand serving professional industries
- Established sustainable revenue model across D2C and B2B segments
