Ibicenca Swim
E-commerce / Fashion
Social Ads Strategy, E-commerce Sales, Website Traffic Optimisation
Ibiza, Spain
2023
Ibicenca Swim, a luxury bikini brand based in Ibiza, was bleeding marketing budget on underperforming ads. We repositioned the brand through strategic content creation and elevated visuals, then deployed a data-driven Meta advertising strategy across European markets. The result: improved campaigns, better data capture for content optimisation, successful collection launches, and sustainable expansion.
Summary
This project illustrates why strategy precedes spending. By reframing the problem from "we need better ads" to "we need better content," we created assets worth paying to promote.
The combination of elevated creative, smart audience targeting, and continuous optimisation through data generated a growth trajectory that continues. The brand moved from struggling with wasted budget to confidently launching new collections and expanding internationally.
Challenge
The owner faced a common but costly problem: significant marketing spend with minimal returns. A previous agency had invested heavily in paid advertising without addressing the underlying issue: the creative assets weren't compelling enough to convert audiences. Poor ad performance wasn't a budget problem; it was a content problem.
The psychological reality: no amount of paid reach can overcome weak creative. When visual storytelling doesn't resonate, users scroll past regardless of targeting precision.
Solutions
We started with brand foundation, not audience targeting. We executed strategic photoshoots designed to elevate the brand narrative and create visually compelling assets that actually reflected the quality and desirability of the product.
With stronger creative in hand, we designed a new Meta advertising strategy across selected European markets. The focus wasn't immediate sales maximisation, it was generating clean data about what resonates with different audiences and markets. This data became the foundation for iterative optimisation of budgets and conversion rates.
Simultaneously, we improved the website's collection delivery and user experience, removing friction between discovery and purchase. Small improvements in conversion rate compound significantly across traffic volume.
Measurable Results
- Improved sales performance across campaigns
- Successful launch of new collections
- Ongoing brand expansion across European markets
- Established data-driven optimisation framework for sustainable growth
