New business owner? This is for you, a collection of thoughts and advice to get your marketing effort on the right path.
Know your customers
Describe your top 3 ideal buyers? Every business should be user centric so it's vital that you understand precisely who your customers are in order to deliver great products and service value.
Navigating competition
Doing the same, not doing the same? That is the question! But is it the right question? How do you cut through the clutter while remaining yourself and how do you optimise budgets?
Staying relevant
Marketing in our world is also adapting to changes around us, from new consumptions habits to changing economics, and ever more niche market segments how does one maintain relevance and solid conversions?
Be a data-led business
Yes, you need data. Data gives your business insights, insights turn into more targeted actions which increases your conversion sales so start developping a data-first
mindset here.
Be a data-led business
Yes, you need data. Data gives your business insights, insights turn into more targeted actions which increases your conversion sales so start developping a data-first
mindset here.
